Video for mobile
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Video advertising on mobile devices presents a valuable marketing opportunity for businesses. Video ads can be more engaging, and provide more information than traditional ad formats.
So, let’s discuss the growth of mobile video, how to create mobile video ads, and targeting mobile video ads to related content.
Let’s say you own a plumbing business in Glasgow. You’ve got a number of plumbers who work all over the city. Now, you’re looking to grow your business even further, by running video advertisements.
So let’s take a look at ways you can create effective video advertising campaigns. The first thing you’d want to do is create the actual videos you’ll use. You don’t have to have a huge budget to produce videos anymore. In fact, many great high-quality videos can be recorded on a mobile.
When thinking about what video content to create, you should keep a few key things in mind.
First, make it relevant. You’ll want to create content that your audience will be interested in.
Next, keep it short. Attention spans are limited, so you want to time your ads appropriately.
Finally, have a clear call to action in your video. Be sure to tell the audience what they should do next so they stay engaged. So let’s say you decide to create a short video showing one of your best-rated plumbers laying pipe in new construction.
From start to finish, the video demonstrates the skill and expertise of her plumbing crews. The next step is to upload your video ad and target it to your mobile audience.
When targeting video ads, consider the location of your audience. Think about the time of day they watch mobile videos, and what types of videos they watch.
Say you want to show your video to people within a 30-mile radius of Glasgow. Keeping the targeted area fairly small makes sense because you know most people need plumbers who can reach their homes quickly.
She also wants to target her ad to run on home improvement videos. That way she can reach people who are more likely or want or need, her services. With video ads, you can choose keywords to target your ads to related content. You can even choose specific videos and websites where you want your ads to show.
If you know about a popular YouTube channel that shows videos of renovation projects on rundown homes, that could be a great channel to target. Now, people watching videos of plumbing disasters will see that your business offers solutions to any plumbing problem. So now you see how mobile video advertising can help you interact with people in meaningful ways.
The more targeted and relevant your video ads are, the more engaged your customers will be.
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